Story Mavericks
Story Mavericks LLC
Bill's Books
Joe Pine & Jim Gilmore: Authenticity: What Consumers Really Want
Malcolm Gladwell: Blink: The Power of Thinking Without Thinking
Max Lenderman: Experience the Message: How Experiential Marketing Is Changing the Brand World
Bernd H. Schmitt: Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate
Jim Collins: Good to Great: Why Some Companies Make the Leap... and Others Don't
Joe Pine & Jim Gilmore: Markets of One: Creating Customer-Unique Value through Mass Customization
B. Joseph Pine: Mass Customization: The New Frontier in Business Competition
William C. Taylor: Mavericks at Work: Why the Most Original Minds in Business Win
Diana Lasalle: Priceless: Turning Ordinary Products into Extraordinary Experiences
Seth Godin: Purple Cow: Transform Your Business by Being Remarkable
Colin Shaw: The DNA of Customer Experience: How Emotions Drive Value
B. Joseph Pine/James Gilmore: The Experience Economy: Work Is Theater & Every Business a Stage
Joseph Michelli: The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
Brian Fugere: Why Business People Speak Like Idiots: A Bullfighter's Guide
Recent Posts
- Going Back to The Future ! "Your BackStory" A Gateway to New Stories. Part 1
- Great Stories & Customer Experiences Are Deliberately Defined & Planned
- The Whys' of On-Line Video in "The Experience Economy"
- 24 Candles
- ThinkAbout-Questions That Matter
- The Pop-Up Experience
- ThinkAbout - The Beginning of an Incredible Journey
- A "Rock Your Customers" ThinkAbout
- Emotions, Experiences & Video-My Personal Connection
Bill's BackStory
- What's Your Story ? Here's a top line of mine.
Bill's EYE
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